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On monday, my husband’s CEO sent out a letter to everyone in the company, disclosing their dire financial situation and explaining that they will be laying off hundreds of employees over the next few months. Yesterday, I recieved much the same email, detailing how my company is nearly 1million dollars in the red only 6 months into the financial year. Friends and relatives all over the world are recieving much the same news. I felt a little frightened.
Continue reading Freelance Opportunities During the Recession
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SEO writers constantly remind small businesses of the importance of article marketing. You’ve read time and time again that buying 50 or 100 articles featuring your chosen keywords puts your business ahead of the rest in the all-important search engine rankings. But when you receieve your 100 SEO articles, how do you use them? How does article marketing actually work?
Continue reading Article Marketing 101
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‘Sustainability’ is a bit of a buzz word. At least a hundred different definitions for ’sustainable workplace’ exist, and I’m not going to spend this article arguing about which is best. Suffice to say that a sustainable workplace utelizes enviromentally friendly habits that ensure they’ll still be producing products or services (and not waste) well into the future.
How’s your workplace sustainability? Here are a few simple tips to get you started:
Continue reading Simple Tips for a Sustainable Workplace
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Copyright law is pretty black and white. It protects artists and artisans (like me and you) from having our original work stolen, copied and sold for profit.
But sometimes copyright law isn’t so easy to understand. You want to sell handknitted sweaters, or repurposed journals with collage covers featuring found objects, or you’ve found an image online which you want to alter and use in a t-shirt you’ve designed. How do craft businesses negotiate copyright for handmade products?
Continue reading Crafty Business Copyright Issues
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Every time we turn on the news, we’re greeted with more doom and gloom about the economic recession. It’s quite depressing, actually. No one has confidence in the economy anymore. And as consumers cut back on everything, the small businesses suffer.
Continue reading Hiring a copywriter during the recession