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Yesterday my husband came home from a work meeting with a sad face.
“What’s wrong?” I asked.
“According to the powersuits upstairs, our section’s run up a massive debt over the last six months. They’re letting one, probably two people go.”
“Are you worried one of them will be you?”
He shakes his head. “I’m indispensible. It will be B— (a friend of ours), since he doesn’t do any work.”
My husband works in a lab with eight other people. This meeting put everyone at his office in a somber mood. Our flatmate has informed us he’s moving out to live with his parents for awhile. He can no longer afford the rent since his archaeological work has dried up completly.
Continue reading Why I’m NOT worried about the recession
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Hi everyone!
I know, I know, it’s been far too long since my last post. Please forgive?
I’ve been super busy working on wonderful projects, finishing my novel and writing a couple of new ebooks! Both ebooks are currently only available from my Etsy shop, but I’ll soon have them up in the blog shop, too. I promise 
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I’m working more and more on my own Etsy shop and with copywriting for Etsy clients, and as a result of this, I’m reading more blogs from small craft sellers. One trend I’ve noticed is sellers profiling other sellers on their blogs. I thought today I’d examine whether profiling other sellers is a good decision or not.
Many small businesses in the early stages of blog writing struggle to think of appropriate blog topics. An easy solution can be to profile other sellers/artists/businesses. You definitely have something to talk about – and you know you’ll have at least one person viewing your blog (the business owner). And everyone else writes profiles, so they must be working, right?
Not necessarily. I don’t think enough bloggers write a business plan for their blog before they begin. Have they really thought through their purpose in profiling other sellers – businesses that could be directly in competition with them?
Do your readers WANT to know about other sellers? Your blog should stand out from the hundreds of other business blogs in your niche. Do you stand out? Are you just writing what everybody else is writing? What are you saying that I might want to hear?
Don’t forget the obvious – by profiling other sellers, you’re promoting them and posting links that carry your readers AWAY from your blog. On the other hand, many blogs build their reputation on placing the right products in the hands of consumers – be that blog for your niche, and you’ll reap the benefits of business profiles.
All bloggers can write profiles – but only a few write excellent profile that are worth reading. If you’re not going to be one of those bloggers, give profiles a miss. (In my next post I’ll discuss writing successful profiles)
Often, business profiles can help a startup small business network with other sellers, and this can only be a good thing However, the downside is that a blog focused purely on other businesses tends to attract business owners, rather than buyers (your target audience).
In the end, the decision to profile other sellers comes down to your target market. Would they be interested in other products and services? Focus on finding other businesses that compliment your own products, rather than directly compete. This is how I choose sellers to profile on my Wedding Skulls blog.
Business profiles are one of MANY blog topics your business could write about, and each has it’s pros and cons. Before you dive in to writing business profiles, consider the advantages and disadvantages to your blog and your own business.
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Today I walked to work as part of New Zealand’s national Walk2Work day. I walk to work normally anyway – the days I go in to an office to print my braille stuff – but today I got a free breakfast and the chance to win some organic sneakers for my trouble.
Walking in the city really reconnects you with the vibrant life that pulses around you. We’re so cloistered in air conditioned buildings, cars and buses, sometimes we can go days without interacting with another human being. When I walk, I feel like I’m interacting with the city itself, on a deeply personal level.
I think it’s extremely important for each individual to be acutely aware of their impact on the enviromment. I think it’s even more important to consider the impact the enviromment has on you.
My husband never realised how driving to work every morning made him tense and grumpy until he stopped. The extra fifteen minutes spent walking have improved his health and his mood.
Both of us never realised how eating takeout food made us feel yucky until we stopped. Over the last few months we’ve been actively trying to decrease our impact on the enviroment by producing less trash. Taking stock of our rubbish bin forced us to realise how much processed, packaged food we ate.
I never realised how much I loved baking until I started doing it every few days. Now I bake my own bread and make all our lunches and dinners – from scratch. No bread-maker, no pre-packaged sauces. We’re eating healthy, producing less waste, and feeling great.
When we first started doing this, we both felt a real sense of deprivation – we were ‘giving up’ this, and ‘cutting back’ on that. But it’s not deprviation at all. We spend more time together, we relax – all the tension has gone from my shoulders, we enjoy our own labours. I don’t miss fast food, or driving, or packaged museli bars.
I’m not saying you need to turn into a tofu-loving hippy. I’m simply suggesting that the relationship you have with the environment is a two-way exchange. Looking after her means she looks after you. And the benefits far outway the salty, plasticly taste of Burger King. Trust me.
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‘Sustainability’ is a bit of a buzz word. At least a hundred different definitions for ’sustainable workplace’ exist, and I’m not going to spend this article arguing about which is best. Suffice to say that a sustainable workplace utelizes enviromentally friendly habits that ensure they’ll still be producing products or services (and not waste) well into the future.
How’s your workplace sustainability? Here are a few simple tips to get you started:
Continue reading Simple Tips for a Sustainable Workplace