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I’ve caused a slight stir on a couple of discussion forums recently by suggesting that businesses and non profits wanting to save money on their copy should NOT be looking to outsourcing sites like elance, or buying PLR to rewrite themselves, but should instead look to Australia and New Zealand copywriters for high quality web and print content?
Why do I say this?
First of all, yes, I’m a New Zealand copywriter, so I’m partly motivated by a desire to promote my own copywriting services. However, my staple of regular clients keep me busy and well-fed, and although I’m itching for some new challenges, I’m not desperate for work.
However, I am passionate about seeing businesses succeed and survive the recession. I think businesses trying to cut the costs of their copywriting budgets are looking in the wrong places. With the exchange rate in it’s current position, you’d be foolish not to take advantage of the NZ and Australian dollar for business needs.
If a New Zealand copywriter charge $50 an hour, and a US copywriter charges $50 an hour - and both copywriters have the same experience and high quality work - than you’re actually paying $25 an hour in US dollars for the New Zealand copywriter. You’ve just halved your copy budget without having to hire someone with questionable english skills.
What I would prefer you do is to look first to US copywriters, because they’re your locals and you should always look after your home team. Inject your cash into the local economy if at all possible. But if you’re forced to look elsewhere for cheaper prices, I suggest hiring an Australian or New Zealand copywriter.
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