Small Business Copywriter
Copywriting solutions for small businesses and non-profits
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“I want to start a blog for my business, but I have no idea how!”
“Which blog software is the best! I don’t know which to choose?”
“How do I SEO optimize my blog?”
These are the three most common questions I see posted on business forums. Blogging is a mystery to many.
If you attract the wrong visitors or no visitors to your blog, you could be putting in hours of work for no benefit.
If you start a blog somewhere and realise you need to move it to another service, you’ll lose all your hard-earned SEO.
How do you know you’re blogging right? Well, I can show you how!
I offer this Small Business Blog Start-Up Package for all those small and micro businesses who want to start blogging – and they want to start right.
Sign-up for a Small Business Blog Start-Up Package:
- I setup your wordpress blog on your webserver, using your own domain name (www.mybusinessname.com. Your blog can serve as your main business website – you can even sell products through your blog!
- I choose and install an SEO friendly, aesthetically pleasing blog theme.
- I optimize your blog for SEO.
- I submit your blog to ping services to get you started earning traffic.
- I burn your blog RSS feed and begin managing your subscribers
- I write five SEO-friendly blog posts to get you started as a business blogger.
- I set up comment moderation and comment on 2 other industry blogs, linking back to your posts.
- I suggest a list of possible blogs for your blogroll
- I write an ‘about you’ page and one other page of your choice (or an additional blog post if you don’t want the second page)
- I walk you through the step-by-step blog maintenance, provide you with a written guide to managing your blog, and leave you to it!
- I consult with you after one month of your blog’s existance and see if I can help with any problems/questions you might have.
The cost of this package is $500 US inclusive. I offer adjusted rates for custom packages.
The Small-Business Blog Startup Package is designed to set up your ideal business blog/website, fully SEO optimized and ready for you to take over.
If you decide you’d rather not manage your business blog you can keep me on as a blog writer. I offer competitive rates on contracts for blog posts and comment moderation.
I’m in awe of the wonderful small business owners out there and what you’re achieving. Let me take your business to the next level with a professional blog!
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Etsy sellers are a unique breed. Lovers of handmade soaps and punk rock lunch sacks, indie clothing and vintage collages, the backyard jewellery studios and living-room sweatshops define the women and men who love to create unique crafted art.
There’s no easy answer to success on Etsy. What works for one seller fails for another. With so many different crafts and so many ways of conducting business, it’s hard to understand what works and what doesn’t.
I can tell you this one Etsy secret. All the top sellers have one thing in common: every page of their shop contains compelling writing that grabs the customer and screams ‘pick me! I’m just what you wanted all along!’
Copy like that isn’t easy to write. It’s especially difficult to write captivating marketing prose about your products if you’ve never written marketing material before, if you’re a small business owner just starting out, if your stressed, nervous, tired or busy, if your kids are screaming in the background, if you struggle with English as a second or third language.
I’m here to help. I’m a professional copywriter – writing to sell is what I do. I can take you Etsy shop marketing copy and transform it into the prose of a top seller.
I offer two packages for Etsy sellers. Email me to discuss your needs steff@small-business-copywriter.com
The Standard Package includes:
- Etsy Announcement Page
- Profile Page
- Policies Page
- 5 Product descriptions (including tags and materials field)
Cost of the STANDARD package is $45US inclusive.
The DELUXE Package Includes:
- Etsy Announcement Page
- Profile Page
- Policies Page
- 10 Product descriptions (including tags and materials field)
- One extra item of appox. 500 words (a ‘thank you’ letter for your shipping, a blog post, press release, an article for submission to directories, a brochure, or any other written item you can think of.)
- A FREE pdf copy of my ‘Blog Your Etsy Shop’ Ebook
Cost of the DELUXE Package is $80 US inclusive.
Additional Product descriptions are $4 per description. You have six months from date of purchase to use your description credits. If you purchase a package containing more product descriptions than products you currently stock, you can save the product description credits and use them for descriptions when you next restock your store.
Other Etsy Packages available:
SEO Articles:
Using articles to market your products online gives you quality, content-driven links back to your shop.
With your branding, items and promotional material as a guide, I write articles based on appropriate keywords. You can use these articles for any marketing you wish – post them on blogs, submit them to magazines, put them up on your website or submit them to article directories.
- 1 article $20
3 articles – $50
8 articles – $120
Press Release:
For submission to PR departments at magazines and blogs. $20 per release of approx. 500 words
Leaftlet / catelogue:
Approx. $20 per 500 words. Please email with specifics for quote.
Guarantee
I pride myself in producing first-class writing and I offer a satisfaction guarantee. Each package includes one ‘do over’. If you aren’t satisfied with your first copy proof, I will work with you to produce a second proof that better satisfies your needs. Proofs beyond this ‘do over’ incur additional fees.
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Why do I need a copywriter?
You need a copywriter for the same reasons you hire any outside professional for a project. You’re an expert in your particular business or niche, but you lack the time or skill to produce effective copy.
Perhaps you’ve started a blog for your business but it’s fallen stale. Perhaps you’d like to see a higher conversion rate on your website, or your last direct mail campaign didn’t bring in as much business as you’d hoped. Maybe you feel your catelogue descriptions lack that certain ZING.
I’m that zing. I take your words and ideas and bring them new life and vitality.
How much will this wonderful copywriter cost? And how long can I expect the job to take?
The cost varies widely among copywriters. You can buy website content from writers in India from 5c an article. A professional copywriter costs anywhere from $40 an hour to $200 an hour.
Because of our weak dollar against the US and Europe, hiring a New Zealand copywriter (such as myself) means you pay significantly less than an equivalent professional from your own country.
Project lengths vary depending on the scale and complexity of the brief. I will always quote you a timeframe and will inform you forthwith if any event outside my control prevents me from completing the project within that timeframe. I complete ‘urgent’ projects all the time and have no problems juggling tight deadlines.
I’ve decided I need a copywriter. How do we go about a copywriting job?
The first step is the brief. You provide me with as many details as you can – the nature of the job, the word count, the audience, the products, the aim of the copy, etc.
If you’re having difficulty defining a brief, I can work with you to help you assess exactly what copy you need.
When we’re both satisfied with the brief, I will provide you with a quote. You can request a per project fee or an hourly rate. (Or both, if you’re feeling generous 
)
Once you’ve agreed to the brief and quote, I will get to work, perhaps coming back to you with one or two further questions. I will present you with a first draft, which you can read and comment on, and I will edit per you requests. Most projects go through three drafts before both you and I are satisfied with the final product.
What if I need a copywriter for extremely sensitive or controversial material?
Extremely sensitive you say? Not a problem. I pride myself on providing discreet, professional copywriting services. I am happy to sign a confidentiality agreement if necessary.
Controversial material is another matter. While I love a challenge, I only accept projects I consider ethical and inoffensive, and I prefer not to work for businesses in direct competition to my other clients. If I think there could be a problem I will state this upfront in our initial correspondance, and can provide you with contact details for copywriting colleagues who may be able to help you.
What are your specialties?
The thing I love most about my job is that I’m always confronted with new and interesting projects. No two briefs are the same, and I love the challenge of researching unknown subjects and broadening my knowledge. I’ll take on anything you can throw at me!
However, I am particularly well-versed in certian subjects, and assignments falling into these categories will make me a very happy coprwriter:
- Small Business: especially niche subculture businesses, home business and craft businesses.
- The Internet: especially how it’s used for business, promotion and marketing or SEO.
- Blogging: I’m addicted to blogging Send me more blogging, please!
- The Environment: especially sustainability, eco-friendly living and business solutions.
- Music: especially heavy metal, rock, alternative, folk and anything that fits into a small niche or subculture.
- Travel: I used to be an archaeologist, so I confess a love for mysterious lands and exotic adventures.
- Museums/Heritage/History: Also because of my archaeological past.
Don’t fret if your project doesn’t fit any of these categories. I’ve written about practically every other subject known to humankind, and I’m not about to stop. If in doubt, send it along!
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Every freelance writer asks this questions at least once: “Could I make money selling PLR article bundles?” The simple answer is yes, PLR articles sell well online, and every writer has the potential to make money from PLR.
But the question you should be asking is “Should I sell PLR articles?”
Debate rages among professional copywriters about the quality and ethical nature of PLR. Just read the comment thread of this Ink Thinker blog post by Hope Wilbanks, a freelance PLR writer.
Continue reading Should I write PLR articles?
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You may have heard online businesses singing the praises of PLR articles. But before you commit to purchasing any PLR articles, you ought to know a little more about what PLR articles are, how they work, how they can help or harm your business, and what to watch out for.
What are PLR articles?
PLR articles are bundles of articles (usually 10, 20 or 25) around 400 words long, written around a series of keywords. When you buy PLR content, you can edit it, add to it, mash it up, and use it in whatever way you choose. You’ve paid for the right to use the CONTENT in these articles.
Continue reading PLR articles – good business idea?
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I’ve been reading Blog Bloke recently (really enjoying his SEO blog tips, too) and I realised that, like, him, I had recently made the transition from Blogger to Wordpress (on my wedding skulls blog) and others might benefit from my assessment of the process.
Continue reading Blogger to Wordpress: Making the Change
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SEO writers constantly remind small businesses of the importance of article marketing. You’ve read time and time again that buying 50 or 100 articles featuring your chosen keywords puts your business ahead of the rest in the all-important search engine rankings. But when you receieve your 100 SEO articles, how do you use them? How does article marketing actually work?
Continue reading Article Marketing 101